Shops, cafes and now hotels are using the attributes of museums and galleries to differentiate themselves. They curate objects on display, they bring history and heritage alive with storytelling, they bring in the work of local makers, artists and writers to engage their customers and guests.
Museums have had to look to revenue raising strategies to stay in business. Cafes and shops are now the norm. Functions and events are the norm. Informal learning experiences are the norm.
So, when will museums and galleries use the same tactics? When will accommodation become the norm?